Living with Purpose

Lee Benson - Teaching our Kids the Art of Value Creation

Anita K Evans Season 3 Episode 6

In this Episode
Discover a proven roadmap in teaching our kids the life changing skills of value creation with Lee Benson, CEO of Dinner Table. As parents, we often shield our children from healthy struggles because we don't want them to suffer. While we may be well intentioned in this pursuit, we are denying them their own opportunities. Learn what we can do as parents to support our children using "gigs" - brain "gigs" and action "gigs" and have them transform the way they behave to being all about bringing value creation into their families, their communities and the world.

About Lee Benson
Lee Benson is the founder and CEO of Execute to Win (ETW). ETW helps organizations work better together to improve what is most important. Over his 40 years as a successful entrepreneur, Lee developed an operating methodology called the MIND Methodology (Most Important Number and Drivers) that improves any organization’s alignment, decision making capability and culture of accountability. The MIND Methodology is outlined in his book, Your Most Important Number, which is a Wall Street Journal and USA Today bestseller. Lee has founded 7 businesses with exits ranging from a few million dollars to well into 9 figures. He is on a mission to operationalize value creation within low- and middle-income families. His methodology for doing this is outline in his book titled Value Creation Kid, the healthy struggles your children need to succeed. He and his family reside in Phoenix.

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